How To Utilize the Zoom Virtual Background Feature for your Business; Online Zoom Seminars as an Effective Promotion Tool?

Zoom meetings and seminars have seen a huge increase recently, with the consequent increase of remote work as a result of the situation caused by the COVID-19. However, there are surely many out there who are conscious about their background being shown during these events, hence we at BLINK would like to introduce how to solve this issue, and turn it into an effective promotion tool for your business/brand.

Meeting in your usual office space (virtually….?)

The title may have made you scratch your head a few times, however hear us out. We’re sure that many of you enter a different mood/mindset when entering a meeting room in your usual office. This change in mental behaviour usually leads for further concentration and deeper understanding when someone else is speaking, as well as sharpening your own creative thoughts. Hence, look for a picture of your meeting room, and select it as your background. We have tried this at one of our recent meetings, and the familiarity definitely helped the members focus far more than if we had no background.

PR using Zoom’s virtual background?

We at BLINK created a Zoom virtual background that consists of our facility space, logo, and a QR code that is connected to our facebook page!
By inputting QR codes of your websites, facebook and other SNS, as well as your own logo, not only could you hide your private life, but you could utilize this feature as part of branding and PR. The best use cases of these may be meetings with individuals outside of your organization, or web seminars.

BLINK x GLOCAL GUNSHI | The virtual backgrounds actually being used during a meeting (Your background will show inverted on your own screen, however it will be shown normally for others)

[Bonus] Ice-break using fun photos

As an example, if you had a background like below (this design is often seen in Japanese comics), it could possibly be a great way to break the ice in a potential nervous meeting. Who wouldn’t appreciate some positivity during this difficult time?

The instructions on how to set up a virtual background on Zoom is explained clearly over here.

So how was it? Let’s lighten up the mood of the online meeting, and effectively use this feature for further PR and branding!

About BLINK Community:
BLINK Community is a coworking space located in the heart of Roppongi, Tokyo, with an active international community of various professionals from startups, entrepreneurs, freelancers and more! Along with events held every week with topics ranging from social meetups, seminars and workshops, to even sake tasting, it’s a place where everyone can come to focus and enjoy.
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